Scripts – Social Media Cues

New Facebook Follower - Connect

Hello (name)!

Thank you for following my Facebook Page! I hope that you have been well (add a personal touch). I was so glad to see you (liked/commented on) my listing at (address). It’s an amazing place and I don’t anticipate it being on the market long. Are you or anyone you know interested in buying, selling or investing in real estate?

[If they say they’re just looking]

Ah, I see. Well, if you know of anyone looking for a great home like this one, would you mind sending them my way?

Source: Career Growth Initiative

New Facebook Follower - Capture

Hello (name)!

My name is (agent) with (office) at Keller Williams. Thank you for following my Facebook Page! I saw you recently (liked/commented on) my listing at (address). It’s an amazing place and I don’t anticipate it being on the market long. Are you thinking of buying or selling in the near future?

[If they say they’re just looking]

That’s great! I’m the local real estate expert in (region), and most people that are following my page are thinking about a move or curious what their place is worth. Which one are you?

Source: Career Growth Initiative

Newlyweds

Hi _____ my name is ______ with Keller Williams Realty. I’m calling today, first and foremost because I heard you recently got married and wanted to congratulate you, and second to see if you had considered buying a new home — or if you already own a home, what about buying an investment property?

I would love to sit down with you and explain the process of owning your own home or investment property. It’s no obligation on your part. Would you like to meet tomorrow for 15 minutes?

And because you are a newlywed, you typically know other newlyweds or others getting married who haven’t bought a home yet, and you’d be doing them a great service by introducing us and letting me talk to them for five minutes to share with them the opportunity of owning their own home.

Use News From Social Media As Reason For Call

I saw on Facebook that your twins will be starting school soon.

I help a lot of growing families who need to move up from a rental or from their first home.

I am actually at work, and I just wanted to give you a quick call.  Can I call you later to catch up?

Source: MAPS Power Hour